Homogenization of Thought
Welcome. The pages posted on this site contain the full text of my Master's thesis, published back in 2001. As the years go by the findings presented within this study continue to be supported. Added to current studies, this information should concern you. Turn off your TV. Cancel the TV component of your cable subscription. Use the Internet to gather information, not for entertainment. Reading text should be the goal, not viewing imagery. Read my thesis, you will understand why. Take nothing at face value and question everything.
Digital imagery, an all-pervasive and ingeniously manipulated part of media, is in the process of molding our society's culture (Eagleton, 1991; Macionis, 1998; Mander & Goldsmith, 1996; Iyengar, 1991). The ties to the past that we, as individuals, pass on to our children are at risk of being diluted into oblivion. Our thoughts are being molded into a homogeneous lifestyle devoid of diversity and history (Gerbner, 1995; Huxley, 1946; Mander, 1991; Postman, 1986; Orwell, 1949). Those who control how our thoughts are being shaped control our future by having control of how we perceive the past and the present (Kocher, 2001; Ross, 2001). This research paper explores and studies the array of technology-based formats that allow this to occur and the implications that are not only possible but also highly probable (Bagdikian, 1992; Anonymous, 1997; Iyenger, 1994; Johnson, 1999; Klass, 2000; Mander, 1992; Mander, Goldsmith, 1996).